catchy Management slogan examples, Management tagline examples

These are Management slogan examples.

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Title:we require a tagline for our brand Lotto Social
Keywords: lottery syndicate management platform
Description:1. Background:
We provide a lottery syndicate management service, in the uk only at present. Syndicates are where you pool your money together and buy more tickets together so you have a share in more than you would on your own. However to run your own syndicate is time consuming as you need to find friends, collect money, buy tickets for EVERY draw, distribute winnings. And you could run in to legal issues if you don't sign a joint agreement that that ticket is bought for a group, not an individual. Also what if someone goes on holiday or drops out - do you find a replacement, do you buy less lines? what if you forget to buy tickets that week? so as you can imagine, its a time consuming process to play in this way each week. However, it is a still a popular way to play - in fact in the UK, 1 in 5 jackpots are won buy syndicates (Lotto and EuroMillions). So now, Lotto Social makes it easier for you to join a syndicate. We provide ready made syndicate with never more than 49 players in each syndicate and we do all the hard work so that players can just simply be reassured that they can buy an on-going membership and never miss a draw again, or get extra lines for a big jackpot. EG. instead of paying £2 for one line bought from the shops, you can get 20 lines for £5 - therefore significantly increasing your chances of winning.

have a look at our website and our video to give you an idea of the value of a syndicate: www.lotto-social.com.

2. Our target audience
- in the uk (but we will want to go global) - 70% of the adult population play the lottery regularly (once a month or more) so it has mass appeal. We want to say ‘ if you like playing the lottery then you will LOVE playing with us as we give you so much more - a place to meet other lottery lovers, a place to increase your chances of winning and a place to win more than just the lottery - prizes with a millionaire twist.
- 1 in 5 jackpots are won by syndicates already so people do like playing in syndicates already and should know what the value of playing in this way, is.
- equal male and female split

3. Our points of difference:
We are trying to be more than just the lottery. Whilst waiting to become a real millionaire (hoping that our numbers will come up), we like to give members a taste of a millionaire’s lifestyle, with relevant exclusive prizes like: win a fast car driving experience (is it a lambourghini or porsche you would chose?), 5 star weekends away, spa days, give aways like Harrods Hampers (equivalent to Bloomingdales), plus cash prizes. So the aim is to give more of an experience to our members than simply the lottery (which is essentially buying a ticket and then seeing if yoiu have won). We are building a community, and have millionaire style prizes every week, plus in the next 2 months we will be introducing:

We are continually trying to improve the service wiht added value and in the next 2 months we will be introducing:
- giving away skill games and scratch cards for FREE. Where the UK State lottery charges £2 for a scratch card, we will give more value back by giving them away free - so customers can win big in other ways than just the lottery eg. prizes of upto £7k - all for free.
- we will also allow customers to earn reward points - for logging in, for entering competitions etc. these points can then be exchanged for small gifts like amazon vouchers, scratch card games, more lottery lines or some large prizes too
- offer other international lotteries to purchase, or get free tickets for eg. MegaMillions, Powerball (these may not be in a syndicate)

We are also probably the only site to actually buy tickets and organise syndicates. the other players pretend to buy tickets but they are betting services where they place a bet on the lottery - eg. lottoland.com, playlottery.com

4. Our issues in current market place:
- the people out there at the moment are betting sites PRETENDING to buy tickets for the lottery - they just bet on the lottery, as stated above.
- no one has mdd this in to a compelling product which gives really good value to the customer
- so there is lots of distrust in the market, so we need to raise the game and be a bit more hi-brow - needs to build trust
- need to be authoritative and credible
-
5. Current slogan
Our first strap line was ‘play together, win together’. We have since changed this to ‘More Chances. More Prizes. More Rewards’ as we wanted to convey that we are more than just the lottery and give them more opportunities. I also thought that the word ‘more’ could be played with in our copy. However we are launching our new website soon and i feel that we are not being clear that we are a syndicate (which means that our first strap line ‘play together, win together’ may work better. that said I’m sure there is a clever way of conveying syndicates and more chances to win / or syndicates and better value.

Other words we have been playing with include:

#MakeItHappen
‘Taste the millionaire’s lifestyle whilst we wait to become millionaires - practice makes perfect!’

6. what we need and where it will be used
We need a new slogan that can be used under our logo i.e.. Lotto Social - ‘More Chances. More Prizes. More Rewards’ and so it will be used on the website, on advertising posters, on emails and ad banners etc. It needs to qualify what Lotto social is. A syndicate where you get more chances / where you get more….

We want people to feel we can be trusted so that the feel confident to purchase. and once they purchase, to feel engaged and keep loyal to us and not churn off.

Hierarchy of messages:
a. syndicates
b. more chances to win
c. we are more than just the lottery with other prizes and rewards

7. Tone of voice etc.
The brand needs to be fun and aspirational. It's about dreaming of the big one. Our imagery needs to be inspirational and our copy style is chatty, although that's not reflected so much on the website, more in our emails etc
Yet at the same time we need to be aspirational.

8. What we don’t want
- the words can’t be too long
- can’t be too clever - too much of a play on words, although we do like playing with words and make the slogan make you understand what we are


Winner:You have to play like a Millionare to win like a Millionare. Lotto-Social, the Millionares advantage.
Title:Boutique Executive Recruiting Firm with national reach across USA
Keywords: wealth management , executive recruiting firm
Description:1. ECG Resources, www.ecgresources.com - our customers are our clients in the wealth management space. We look to place great wealth management professional candidates into wealth management firms(clients). We deal in a very high end market, employees and employers dealing with high net worth individuals and families. Our slogan needs to convey who we are and what we do.
2. Slogan is for our Company
3. Objectives: We want them to know who we are and what we do in a simple and effective way.
5. This slogan/tagline will go on our website/logo/business cards/other promotional materials
6. we deal with very high end clientele, the slogan/tagline needs to convey that seriousness and at the same time let our audience understand who we are and what we do

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Note: This slogan project has been cancelled by the client

Title:We are conservative retirement and pension investment managers
Keywords: Management , Investment
Description:www.theschenkgroup.com
- clients are retirees, professionals, business owners
- We manage retirement investment accounts for the above group.
- I have a proven investment management process,which has built in risk controls for protection.
-we are ethical and transparent

Title:Project Management of Construction Projects from inception to completion
Keywords: Security , Safety , Management , Construction , Successful , Delivery , Projects
Description:We are a Project Management company specialising in managing projects on behalf of our clients. We bring expertise and security to our Clients, so they have confidence in the delivery process and prevent them from making costly mistakes.

Winner:Solid Advice for Solid Construction
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